Bebe, a renowned bridge fashion brand, is thrilled to debut its new international in-store design concept at The Dubai Mall store. Proudly showcasing the brands revamped new look for the very first time, the label also marks this grand moment as the commencement of its latest venture into the pedestal of high-end luxury.
The new design elevates the ambiance of luxury, femininity and sophistication. Boasting an elegant mix of Italian fixtures and midcentury silhouettes that heighten the atmosphere of the Bebe store, the label now presents a whole new pedestal of style to its clientele.
“The Bebe woman deserves a unique shopping experience that serves all her lifestyle needs,” says Jim Wiggett, CEO of Bebe. “Whether she visits the store in search of wear-to-work styles, a cocktail dress or a more casual outfit, the redesign enhances that experience, especially when you add in great music and expert in-store stylists. We’re making it easier and more enjoyable for her to shop exactly what she’s looking for.”
Take a look at the Pre Fall 2015 Collection below:
Wrapped in the alluring lap of luxury and dream-like femininity, Bebe’s Pre-Fall 2015 collection embraces brazened folkloric elements and lavish details, in order to offer the most scintillating vision of ethnic inspired style using rustic hues such as; deep reds, corals & hints of salmon. Moreover, incorporating natively celebrated prints such as the tapestry pattern lantern and animal motifs, the brand seamlessly adapts the essence of past cultures into its thought provoking couture.
The Summer of Enchantment line beholds fashion pieces that incorporate movement and zest. The collection’s key pieces include airy shift dresses, curve hugging sheaths, romantic crop blouses and boho maxi skirts. Whereas the assortment’s design highlights include embroidery, crochet, sheer details, dramatic wild sleeves, asymmetric hemlines and larger-than-life jacquard designs.
To compliment the new Pre-Fall assortment in style, the brand proudly introduces new high-heels and booties designed with strappy silhouettes, along with a trove of exotic statement necklaces, feathered and fringed earrings and eclectic stackable bracelets.
Following the grand launch of Bebe’s revamped boutique concept in The Dubai Mall, the following locations will also boast Bebe’s fresh new look by the end of 2015, namely; Vivocity – Singapore, Antara Mall – Mexico, to name a few.
Bebe has completed more than seven years in the UAE. And the brand is fast growing with stores in The Dubai Mall Boutique, Mall of the Emirates, Dubai Marina Mall, Deira City Centre, Al Ghurair Centre, Mirdif City Centre, and Abu Dhabi’s Yas Mall, Marina Mall & World Trade Center Mall.
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